AI in action:customised AI solutions, custom GPTs, AI Assistants

In rural India, training frontline health workers is often slow, inconsistent, and disconnected from field realities. For a public health nonprofit, we built Apna Guru—a custom GPT-based learning assistant that delivers structured, certified education directly to the mobile phones of lady healthcare workers.

Designed as a six-month, guided learning journey, Apna Guru helps workers build core competencies across nutrition, diabetes, hypertension, school health, and telemedicine. Built on a verified knowledge base curated by the NGO and public health experts, the assistant ensures accuracy, local relevance, and trustworthiness in every interaction.

It’s not just a content bot. It’s a digital tutor. It's a customised AI solution.

Learners receive conversational explanations, targeted lesson paths, and instant answers in simple language. Real-world scenarios, quizzes, and decision trees keep the learning practical and personal.

What teams can expect:

• Cut training time by 30 to 40 percent compared to offline workshops
• Reduce field trainer dependency by up to 60 percent
• Deliver learning in under 30 minutes per day, on basic smartphones
• Improve assessment scores and application confidence within the first month

Apna Guru turns passive content consumption into active learning—and builds the confidence to act in the field. No classrooms. No handouts. Just practical, scalable, mobile-first training that works where it’s needed most.

For many ecommerce retailers, abandoned carts and low repeat sales aren't a product problem—they’re a relevance problem. When every shopper sees the same homepage, personalisation fails before it starts.

We built a GPT-powered shopping assistant designed to match users with outfits they’ll actually love—based on their size, climate, browsing history, and style preferences. It doesn’t just suggest products. It assembles full looks, adapts to seasonality, and nudges relevant add-ons that increase cart value.

Everything runs inside a simple chat interface, easily embedded into an existing storefront—no app, no learning curve, no long dev cycles. Customised AI solutions have their own way of delivering impact.

What teams can expect

• Boost conversion rates by offering relevant suggestions in real time
• Increase average order value through smart bundling and cross-sells
• Reduce bounce rates by keeping shoppers engaged longer
• Improve first-time buyer retention with post-purchase styling suggestions
   

Happy Dresser makes the shopping experience feel tailored, responsive, and genuinely helpful—without adding extra overhead to the merchandising team.

Fertility clinics and wellness centres face a unique challenge: every patient journey is different, but many of the questions are the same. Staff time gets absorbed by repetitive queries, and patients are often left confused or unsupported between visits.

We designed a GPT-based assistant trained on clinic-approved information to guide patients through their fertility journey with clarity and compassion. From answering questions about procedures and prep steps to offering supportive messages during key moments, the assistant is available 24/7—across mobile and web.

It works alongside human care teams, not in place of them—offloading basic questions so specialists can focus on high-impact care.

What teams can expect

• Reduce frontline query volume by 30 to 50 percent
• Improve patient satisfaction with consistent, accessible support
• Enable faster onboarding for new patients via automated orientation flows
• Maintain privacy and compliance through tightly scoped content and data handling
   

This AI assistant makes support feel constant, calm, and well-informed—so patients stay connected, and teams stay focused.

Social media teams often post blindly—without knowing what’s actually working. We built a tool that puts data behind the content. It helps brands track engagement, reach, conversions, and platform-specific ROI, giving a clear picture of what’s delivering returns and what’s not.

It doesn’t just measure performance—it makes it actionable. Teams can double down on high-performing formats and reallocate effort from what’s not converting.

The system also scans competitors’ social channels to identify content gaps, messaging angles, and emerging formats—helping brands stay one step ahead.

What teams can expect:

• Identify top-performing campaigns and channels within weeks
• Reduce wasted ad spend with smarter, data-backed content planning
• Benchmark performance against industry competitors
• Improve content efficiency with predictive insights on format, timing, and tone

This isn’t just reporting. It’s a smarter, lighter way to shape content that works.

Capturing a lead is just the start. We help teams convert them—consistently, efficiently, and with zero manual lift.

Our Lead Conversion Assistant automates everything from the first contact to follow-up. Whether it’s via chatbot, form, or DM, each lead is captured, scored, and classified in real time. Based on user behavior, AI assigns each lead to a journey stage—awareness, evaluation, or ready-to-buy—and responds accordingly.

Using no-code integrations with CRMs and email tools, the system triggers the right message at the right time—without needing a sales rep to step in.

What teams can expect

• Improve lead response time by 5 to 10x
• Increase conversion rates through personalized nurture paths
• Reduce manual CRM entry by up to 80 percent
• Auto-generate emails, blogs, and landing content that adapts to each lead stage
   

This assistant doesn’t just move leads forward. It keeps them from slipping through.toward conversion without manual intervention.

Email still converts—but only when it’s personal and timely. We build AI-powered campaigns that respond to customer behavior in real time. Cart left behind? New signup? Recent purchase? Each action triggers a personalized email designed to drive the next one.

Using no-code platforms, we set up intelligent automations that run 24/7—handling welcome sequences, product recommendations, retention nudges, and more. Everything is optimized around performance metrics like opens, clicks, and purchases.

And as businesses grow, we extend the system into SMS, push, or retargeting—creating a unified messaging layer across the full customer journey.

What teams can expect

• Recover up to 30 percent of abandoned carts
• Increase repeat purchase rates with automated post-purchase flows
• Reduce content production time by using GPT to generate tailored emails
• Expand reach with multi-channel triggers, built on the same behavioral logic
   

This is email that doesn’t feel like email—because it’s always one step ahead of the customer.