I don't merely pitch credentials — I show outcomes.
Where story meets system. With AI that accelerates.
Creative storytelling backed by GPTs, AI Assistants, and smart automation—built for clarity, connection, and real results.
I’ve seen how powerful storytelling—when rooted in the truth of a brand—can cut through clutter and build real emotional equity. It’s not just words. It’s intent, narrative architecture, and clarity in how a brand sees the world and shows up in it.
But stories alone aren’t enough. That’s where AI steps in—not as a gimmick, but as a force multiplier. Custom GPTs, assistants, automation flows—they help scale the impact of a good idea. What you get is precision, consistency, and solutions that work in the real world.
The Merlin AI @work
Digital Tutor cum Mentor: not-for-profit sector
AI Fertility Assistant: converse, counsel and listen
Digital Tutor cum Mentor: not-for-profit sector
Challenge: fertility clinics struggled with repetitive patient queries and limited 24/7 support.
Solution: designed a GPT-based virtual assistant to answer FAQs, provide guidance, and automate onboarding flows.
Outcome: reduced query volume by 30–50%, improved patient satisfaction, and streamlined clinic staff workload.
Tags: Healthcare AI, Patient Support, Automation
Impact Shopify Design: D2C relaunch
AI Fertility Assistant: converse, counsel and listen
Digital Tutor cum Mentor: not-for-profit sector
Challenge: boutique women's fashion label struggled with low conversions and cluttered Shopify design.
Solution: redesigned the storefront with a conversion-focused layout, ‘everyday elegance’ positioning, and automated cart recovery.
Outcome: achieved 20% conversion lift and 35% improvement in abandoned cart recovery within 30 days.
Tags: Shopify Design, Optimization, Fashion D2C, Conversion Strategy
AI Fertility Assistant: converse, counsel and listen
AI Fertility Assistant: converse, counsel and listen
AI Fertility Assistant: converse, counsel and listen
Challenge: fertility clinics struggled with repetitive patient queries and limited 24/7 support.
Solution: designed a GPT-based virtual assistant to answer FAQs, provide guidance, and automate onboarding flows.
Outcome: reduced query volume by 30–50%, improved patient satisfaction, and streamlined clinic staff workload.
Tags: Healthcare AI, Patient Support, Automation
Food brand: standalone and D2C rebrand
Happy Dresser: intelligent AI powered stylist
AI Fertility Assistant: converse, counsel and listen
Challenge: a legacy food brand needed a modern D2C transformation to compete in the clean food segment.
Solution: complete rebrand with D2C-first positioning, packaging revamp, and a Shopify-powered online store.
Outcome: successfully modernized the legacy brand, improved D2C conversions by 20%, and doubled digital engagement.
Tags: Brand Strategy, D2C Transformation, Legacy Modernization
D2C aromatherapy brand: redesign, relaunch
Happy Dresser: intelligent AI powered stylist
Happy Dresser: intelligent AI powered stylist
Challenge: premium aromatherapy brand needed to differentiate from mass-market players.
Solution: created a luxury wellness positioning, redesigned packaging, and optimized the Shopify store with lifestyle-focused storytelling. AI driven market analysis, content analysis and custom GPTs for content.
Outcome: increased online sales by 25% in two months and improved retention through curated “brand ritual kits.”
Tags: D2C Strategy, Luxury Branding, Wellness
Happy Dresser: intelligent AI powered stylist
Happy Dresser: intelligent AI powered stylist
Happy Dresser: intelligent AI powered stylist
Challenge: E-commerce fashion retailers faced abandoned carts and low repeat sales due to lack of personalization.
Solution: created GPT-powered AI stylist assistant that delivers personalized outfit recommendations and smart bundling.
Outcome: boosted conversions, increased average order value, and reduced bounce rates with real-time styling suggestions.
Tags: AI Assistant, Fashion E-commerce, Personalization