We don’t sell pre-packaged AI widgets. We solve problems—by combining business understanding with carefully selected, fast-to-deploy AI tools.
At Merlin AI, we work with small teams and growing organisations to remove process bottlenecks, automate repetitive workflows, and unlock better decision-making. Every engagement begins with a business-first lens: What’s broken, inefficient, or holding you back? Then we architect lean, intelligent solutions that work around your systems, your scale, and your speed.
This page outlines how we work, what we deliver, and what it typically costs. Know our pricing models and the working principle of customised fees.
Common business scenarios we solve
We map these challenges to custom GPTs, no-code automations, and integrated AI workflows—always grounded in what makes sense for your team.
Our Engagement Approach
Discovery & Diagnosis
We begin with a free 20-minute consultation. You bring your friction points, gaps, or goals. We unpack the problem, assess AI-fit, and sketch a path forward. You leave with clarity—whether or not we build together.
Solution Design
Once we define the opportunity, we architect a lean solution. This includes tool selection (e.g., GPT APIs, Zapier, Notion, WhatsApp), logic mapping, and workflows tailored to your environment. You’ll know what’s being built, why, and how it links to business value.
Implementation & Testing
We build fast—usually in 2 to 6 weeks depending on scope. This includes configuration, integration, testing, and performance reviews. We handle everything: tech, training, deployment.
Outcome Support
You receive light-touch training, documentation, and 2 to 4 weeks of follow-up support. If needed, we offer monthly check-ins and iterative improvements.
Rs 1.5 - 2.0 lakhs/ $2500 - 3000 ( one time setup) Rs 30,000/$400 per month ( support & optimization)
A streamlined, no-code chatbot that handles key interactions, reduces manual responses, and improves lead capture or service flow—built specifically for your business context.
What it does
Who it’s for
Clinics: Share service info, collect appointment requests
Coaches: Qualify leads, share course details, prompt bookings
Retail brands: Guide product discovery, manage delivery queries
Nonprofits: Answer program FAQs, collect interest from donors/volunteers
What’s included
It’s your first layer of automation—built to reduce friction, not just chat.
Rs 5-8.5 lakhs / $6, 500 - $10000 ( one time setup) Rs 40,000/ $650 per month ( support & optimisation)
Built for businesses that need more than just answers—this chatbot handles multi-step logic, dynamic responses, and process automation across platforms. Ideal for sales funnels, onboarding journeys, or support systems that require deeper engagement and structured workflows.
What it does
Who it’s for
Clinics or wellness chains: Book appointments, triage patients, send reminders, log intake forms.
Service businesses or consultants: Qualify leads, share tailored service info, schedule discovery calls.
Learning providers or NGOs: Deliver training modules, quiz users, guide certification pathways.
Ecommerce brands: Assist shoppers, recommend products, automate order tracking, and issue resolution.
What’s included
This is automation with intent—conversational journeys that convert, qualify, and carry the user forward.
Rs 2.5- 3.5 lakhs / $3500-4500 ( one time set-up) Rs 40,000/ $650 per month ( ongoing refinement)
An intelligent assistant that helps your team save time by automating internal, repeatable tasks—structured around how your business actually operates. Ideal for small teams ready to offload everyday work without adding headcount.
What it does
Who it’s for
Consulting firms or agencies: Summarise client meetings, auto-tag notes, update project trackers, prep status reports.
Operations teams: Automate daily standup reports, data collection, task assignment, or checklist reviews.
Content or marketing teams: Organise briefs, build campaign logs, compile content assets, manage publishing schedules.
NGOs or training orgs: Track enrolments, log attendance, push reminders, or send status updates.
What’s included
It’s like giving your team a dependable, AI-powered operations partner—built for exactly what they need to offload.
Rs 2- 4.5 lakhs / $2500- 6000 ( one time set-up) Rs 45,000/ $800 per month ( ongoing refinement)
This is a fine-tuned assistant built on GPT APIs—trained on your workflows, tone, and content. Ideal for businesses that want a reliable, on-brand conversational layer that answers, guides, or generates with context.
What it does
Who it’s for
Consulting firms or agencies: Create proposal assistants, project brief generators, or onboarding bots trained on your past work and style.
Healthcare orgs or clinics: Build an AI guide trained on procedures, FAQs, consent forms, or patient info—ensuring accurate, consistent guidance.
Training companies or NGOs: Deploy learning support assistants that answer course-related questions, quiz users, or explain lessons in simple terms.
Sales & ops teams: Use a GPT agent to summarise calls, write emails, generate responses, or assist with follow-ups—based on real brand tone and logic.
What’s included
A custom GPT isn’t just smart—it’s aligned to your voice, purpose, and workflows.
Customised price and response. Determined by scope. Rs 45,000/ $800 per month (ongoing refinement)
We design and implement lightweight automation flows that use AI to trigger, process, or respond—cutting down manual effort and improving consistency. Ideal for small teams who need things to just run without chasing them.
What it does
Who it’s for
Consulting teams or agencies: Route new leads from web forms to Slack with GPT-written intro notes. Auto-generate follow-up emails.
Ecommerce or retail businesses: Send personalised product emails based on browsing. Log returns or refund requests automatically.
Clinics or appointment-driven services: Automate follow-ups, reminders, and post-visit messages with custom GPT logic.
Nonprofits or community orgs: Log interest forms, categorise leads by intent, send confirmation mails or updates, assign follow-ups.
What’s included
This is your behind-the-scenes engine—automating work so your team doesn’t have to.
Customised price and response. Determined by scope. Rs 45,000/ $800 per month (ongoing refinement)
These are unconventional but powerful tools—designed to give your team new ways to see, act, and communicate using AI. Whether it’s uncovering insight, telling better stories, or making smarter decisions, these solutions are built to plug in and start delivering from day one.
What it does
Who it’s for
Marketing and comms teams: Deploy a GPT that turns raw updates into polished case studies or social-ready captions.
Social media or content leads: Use an ROI analyzer to benchmark performance, track impact, and plan smarter campaigns.
Customer-facing businesses: Integrate sentiment analysers that scan open feedback and flag key emotions or issues.
Mission-driven teams: Capture qualitative outcomes with an “Impact Story GPT” that reframes field data into narrative-ready insights.
What’s included
These are the smart sidekicks your team didn’t know they needed—built to extend capability, not just automate.
Platform license and API fees not included. Processes across the offerings cover : Requirement analysis, Use case definition, Solution customisation, Knowledge base creation, Integration planning, Training and Documentation. Maintenance and updates will be charged extra. GST as applicable and taxes as per the prevailing market rules. All assignments require a 50% advance payment.
Mail us for a free 20 min Discovery Session. Find out how your customised AI solutions can work for your business.
Give two options for time slots. On Wednesdays and Fridays only.
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