I'm not a consultant. I'm the strategist who gets it done.
Who am I
I'm a strategist, creative mind, and AI builder who has been solving brand problems for 40+ years across industries and geographies. I don't hand you frameworks and disappear. I stay until the work is done right, pulling in the best talent and tools to make sure your brand actually grows.
What sets me apart
- Global brand-building experience
- AI mastery applied to real-world problems
- The ability to turn chaos into clarity — fast
I USE AI TO SEE WHAT OTHERS MISS — AND ACT ON IT.
The Thinking Engine
I use AI to see patterns faster, test sharper ideas, and uncover insights that others miss. But AI alone is nothing — it's my 40+ years of instinct and storytelling that turn those insights into brand magic.
While others are still figuring out which AI tools to buy, I'm already using custom systems to decode what your customers actually want versus what they say they want. I can spot emerging trends in your market before your competitors even know they exist. Most importantly, I don't just generate reports full of insights — I turn those insights into strategies that work in the real world, with real budgets and real timelines.
What this means for you:
- AI that solves problems
- Rapid, deep market and consumer analysis
- Playbooks and predictive insights for positioning and growth
- Smarter content creation and narrative testing before you spend a single dollar
- Insight > Execution>Outcome>Measurement
If you don't understand people, your brand is dead.
Cultural Intelligence
Most brands fail because they talk to themselves instead of their customers. They create messages that sound impressive in boardrooms but fall flat in the real world. I dig deep into the actual lives of your audience — whether it's a rural health worker in Bihar who needs practical training or a D2C buyer in LA scrolling through Instagram at midnight.
Culture isn't just demographics or market research data. It's understanding why someone makes decisions, what keeps them awake at night, and what language actually moves them to action. I've spent decades learning how people think across different contexts, and I use that intelligence to make sure your brand doesn't just get noticed — it gets trusted.
Process:
- Decode: What matters to your audience — beliefs, fears, desires
- Translate: This into language and visuals that feel real, not contrived
- Fuse: Creativity and empathy to make brands resonate across markets