Clarity. AI. Storytelling. Growth.
I build, simplify, and solve—connecting sharp strategy with brand clarity and AI interventions for straight-line growth.
FOR BRAND CLARITY, AI SOLUTIONS AND STORIES THAT WIN.
Brand strategy: positioning and narratives that resonate instantly
Clarity that sticks. Stories that sell. Strategy that makes your brand impossible to ignore.
AI-driven solutions: data storytelling and custom GPTs
From ideas to solutions—clarity, action, and custom AI tools that deliver.
Storytelling - founder stories, content playbooks, campaigns
Social impact: AI ideas like Custom Tutors built for real change
Shaping stories that cut through— content with spine and conviction.
Social impact: AI ideas like Custom Tutors built for real change
B2B pathways - insights and AI to build intuitive, agile frameworks
Social impact: AI ideas like Custom Tutors built for real change
Tech with heart. Blending empathy, relevance, and AI to drive real-world impact.
D2C insights, 'how to Shopify' and convert
B2B pathways - insights and AI to build intuitive, agile frameworks
B2B pathways - insights and AI to build intuitive, agile frameworks
Store to scale — decoding Shopify, mapping behaviours and optimising conversions.
B2B pathways - insights and AI to build intuitive, agile frameworks
B2B pathways - insights and AI to build intuitive, agile frameworks
B2B pathways - insights and AI to build intuitive, agile frameworks
Smart, intuitive frameworks powered by real-world insight + AI.
growth without the guesswork
The Merlin Playbook
Startup Launch Playbook
Startup Launch Playbook
Strategic frameworks and AI-powered systems that transform complex business challenges into clear execution paths for accelerated growth.
Startup Launch Playbook
Startup Launch Playbook
Startup Launch Playbook
Strategic positioning and go-to-market execution that cuts through noise and drives early traction.
D2C Acceleration Playbook
D2C Acceleration Playbook
D2C Acceleration Playbook
Shopify impact design, optimization, conversion systems, and AI-powered creative automation for sustainable revenue growth.
Social Impact Playbook
D2C Acceleration Playbook
D2C Acceleration Playbook
Not for profit brand frameworks that amplify mission and scale impact. AI for proposal creation, data storytelling and capacity building.